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Word of mouth (WOM) can help you gain real fans and loyal customers. We say it so often, word of mouth is the most effective form of marketing. It is more effective than any social media. If your customers tell one person about your service at a time, imagine what that can mean for your business.

Good word of mouth creates hype around your business. Consumers trust their friends. Because of this, word of mouth is the most valuable marketing source. You can have a large number of followers on social media, but you need to connect with those followers to get any tangible benefit. If your audience isn't interested in your business, it probably won't help you grow.

Don't know how to build word of mouth? Don't worry - we'll help you further. Here are some of our top tips on how to generate word of mouth:

To promote your beauty shop, consider the following:

• Give your customers something tangible, e.g. B. A referral card that gives them a small discount if they refer a friend to you.
• Have a topic of conversation. do z. B. Pre-treatment before and after photos that you post on Instagram and that your clients then share with others.
• Create a hashtag for your clients to use so others can see more photos of your results/clients.
• Ask your customers for reviews and ask them to share them on their social media pages. If you don't ask, you won't get anything.
• Surprise your customers and offer more than that. Offer them a first-class service, you could even give gifts at every appointment, it doesn't have to be expensive.

Customer reviews

You can do word of mouth in many ways. However, one of the best ways is to get positive customer reviews. A majority of 90% of people read reviews before deciding whether or not to visit a store and 72% will only make a purchase after reading positive reviews. Plus, good reviews help build your brand's social credibility and improve your online reputation—both great ways to get more exposure and get even more people talking about you.

Customer care

Fantastic customer service is another way to generate WOM. Remember that the goal of an appointment is to get your customers to share their experience. Put yourself in the customer's shoes and think about what would make them recommend their experience at your beauty shop.

Remember, if a customer tells everyone about their bad experience, it will impact future recommendations. That's why it's important to always be professional and friendly when dealing with your customers.

The more excited your customers are about you and your business, the more likely they are to tell their friends and family about it. Sharing information through word of mouth has a huge impact on others. You should make sure your customers have genuine supporters.

Social media

Use social media to your advantage! Customer reviews also allow you to expand to other channels and platforms. Suppose someone writes a review about you on Facebook/Google. This rating can then also be searched for and shared on other channels. You can share some of the best reviews on your own social media accounts or even post them as testimonials on your own website. Top tip – you need to use social media effectively to drive WOM marketing. You have to be active and committed. This means providing valuable information, responding to comments and questions, and even sharing UGC with your customers.

The more connected you are with your followers, the more likely they are to become true fans and supporters. And what do real fans usually do? They share your brand with others and increase word of mouth in new markets you might not have reached otherwise.

Another important tip for promoting word of mouth is that emotional attachments are one of the most important factors. When people believe in a company or service, they are unlikely to give up, even if there is an easier alternative.

People are also more responsive to emotions. Whether it's something happy, sad, funny or something else, they instinctively want to share it with others. So if you can create experiences that trigger positive emotions, your word of mouth efforts can go a long way. Social media is a great tool for promoting word of mouth. If your customers have had a positive experience, they will most likely recommend it to a friend or family member, and most of the time this is done through social media.

Exceptional experience + relationship building = happy customers who will keep coming back and telling all their friends and family about you and your service.

We hope this blog post was helpful to you. If you have any questions, write to us on Instagram @augenmanufaktur and our team will be happy to help you!

xoxo
Die Augenmanufaktur